domingo, 26 de octubre de 2014

BLOOD: Black Market Pudding

Black Market Pudding is a twist on the traditional Irish blood sausage. It represents a completely novel, ethically-conscious food product, combining congealed pig blood with fats, cereals and spices. Black Market Pudding is manufactured using blood taken from a living pig. It proposes a cyclical business model to ensure a uniquely fair deal for farmer, animal and consumer.
Through a routine veterinary procedure, blood is obtained from the animal in a humane, healthy and safe way. Producers are then compensated for costs associated with breeding and maintaining the animals that are kept outside of the traditional food chain. Consumers pay a premium market price for the pudding and the reassurance that no animals are harmed in the making of this product.
Black Market Pudding was produced and consumed legally in the Netherlands and Poland in 2012.

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